An expert view on the necessity of a CMS

Faster Press offers you the ability to add a Content Management System (CMS) to your website. If you would like more information please Contact Us Today, and let us share our knowledge and expertise with you.

 

Faster Points:

  • A CMS allows you to make changes to your website without knowledge of coding
  • A CMS saves time and money
  • It helps to improve your SEO and Page Rank
  • It allows you to manage users
  • It makes maintenance easier
  • You can generate great content faster
  • It gives you increased control

 

What is a CMS and why do I need one?

A content management system or CMS is a software program that allows you to quickly edit, preview and publish content on your website with no knowledge of coding. It turns your webpages into editable word documents in functional terms. If the benefits of such a platform are not clear yet, they soon will be.

 

In the not so distant past there wasn’t even the option of a CMS and site owners without knowledge of coding were at the mercy (and time constraints) of their in house developers or an external developer to make any content changes to their website. This process was time consuming and cumbersome which often lead to delays and regularly made it difficult to make short term changes to your website with little notice. For instance if you owned an eCommerce website and wanted to add a product or publicize an ongoing sale you would have to contact developer, provide them with a description of what you wanted done, then have them manually open your websites files, and implement the coding to make the change on your test site (to ensure the changes would not crash your live site), and finally add the code to the files of your live site to implement your requested changes. If this process sounds lengthy, it is.

With a CMS this cumbersome process of the past becomes quick and painless. You log into your CMS implement the changes just as you would do as if your website was a word document, preview and publish it without ever needing the assistance of a developer, you are in control throughout the entire process.

content management circle

Secondary Benefits of a Content Management System

Search Engine Optimization (SEO) improvements – A content management system plays an important role in the content curation and creation process linked to SEO. With a CMS you can add or remove content that does or doesn’t resonate with users and search engines and quickly rewrite it to be keyword rich and more useful to your users. This ease of content curation, optimization and tailoring is extremely important to your SEO efforts, which directly affect your page-rank.

  • It also allows you to keep your content fresh and up to date which is especially important in quickly changing industries, directories, and e-commerce websites where information, listings and products regularly change. By ensuring you can get changes implemented and crawlable you will improve the time it takes to get your products or other information in search results.

 

Content Generation Increases – We have noticed that those clients that opt for a CMS increase their content output compared to when they did not have a CMS. The simplicity of implementing new and detailed content with a Content Management System improves opportunity costs and gives site owners the confidence to write more content because they have the ability to publish it on their own, instead of going through the cumbersome manual process that requires the assistance of a developer. The manual process in many cases acts as a roadblock to consistent content generation for many, where a CMS acts to smooth the process and encourage it.

  • An increase in content leads to valuable information becoming more accessible to users that they otherwise   would not have had access to, and the more information and answers to common questions you provide on your website the easier it is for users to make a positive decision at the point they are most interested and most likely to purchase or become a lead.

 

Ease of implementing Meta Data – This is an underappreciated benefit of a content management system that gets ignored by many. Meta data includes titles and descriptions, these make up the information google displays when a users query triggers your website to appear in search results. The Meta title is the blue headline and the Meta description makes up the text below this headline.

  • While not a strong direct factor in page rank it is a very important indirect factor because it improves Engagement and Traffic metrics which are an important part of page rank. Using a CMS with an SEO add-on like Yoast allows you to easily implement Meta titles and descriptions without the assistance of a developer and regularly test and change copy to improve click through rates and user engagement with your search listings.

 

Access Level Management – Within a business or organization you may have several parties who are part of the team that manages your online presence, without a CMS changes are difficult to track and monitor which means one person could request a content change, that is potentially detrimental to your business with no accountability. With a Content Management System you can manage user access levels and track all changes as well as store past pages to ensure you always have an easily accessible original to fall back on. A CMS provides you with an easily controlled system to monitor site changes and ensure they fall in line with your overall business strategy.

 

Maintenance – A Content Management System shortens the time required for website maintenance drastically and in many cases can allow you to automatically update your website. Without a CMS it could take hours of coding to implement a site wide edit, update, or functional change. Costing you time and money that could be utilized better elsewhere, like improving SEO or writing additional content.

 

 

 

Moz page rank factors

 

A Content Management System makes manual and technical back-end work that requires knowledge of coding and dependence on a developer and simplifies it. You don’t need to have detailed technical knowledge to manage the content on your own website, with a CMS it becomes as simple as writing the content and clicking the update button. If you intend to make lots of edits, blog posts, additions, or other regular changes to your website and don’t want to have to rely on a developer every time you need to do so a CMS is a must.

 

If you have any questions or would like more information on whether a Content Management System is right for you please Contact Us Today, we are be happy to help and answer any other questions you may have.